Marketing

Revision 20 as of 2012-03-19 18:21:44

Clear message

This page should be the starting point for all Xubuntu marketing stuff.

Audience or Market for Xubuntu

  • define the target audience
    • beginners are usually lost
    • intermediate and advanced users do well
    • Many configuration options
    • defaults are not for the beginner

Current projects

  • Stickers
  • Twitter account here: http://twitter.com/XubuntuLinux

    • To start off with, the Twitter account will simply syndicate News items on the website
    • Expanded to include meeting minutes and news reviews
    • Managed by Pasi Lallinaho and Elizabeth Krumbach
    • -- lyz 2012-02-18 16:51:43

  • G+ page here: https://plus.google.com/112064450121097287690/posts

    • Managed by Knez Nenc and Elizabeth Krumbach
    • -- lyz 2012-03-19 17:19:28

  • Fliers for conferences with details about Xubuntu
  • Xubuntu t-shirts
    • Other products? Do we want to set up a store? Any licensing or other concerns?
    • Further discussion on Xubuntu/Marketing/Products -- lyz 2012-02-18 16:51:43

  • Better titles for blog posts

Further ideas

  • wiki page with description of Marketing
    • Sell Xubuntu
  • Planet for xubuntu.org
    • Aggregate developer blogs
    • We can show titles only or complete posts
    • Okay as long as everybody posting is a Ubuntu Member (discussion with stgraber)
  • Moderated newsfeed aggregation?
    • Select feeds for aggregation
    • Parse out items that have keyword X in them
    • This way we'd be able to gather the Xubuntu news easy
    • We can also use feeds from Google...
  • Facebook and Twitter accounts have great impact on projects.

    • perhaps a youtube video about Xubuntu, make it grab attention