ViralVideoCreativeBrief

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== Project Description == === Project Description ===
Create a brief, memorable advertisement which encourages the viewer to find out more about Ubuntu.
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== Project Objectives == Microsoft dominates the desktop operating system market. Many people don't even realise that there is an alternative to Windows and certainly aren't aware that there is a FREE alternative. An Ubuntu Viral Video should help increase the profile of Ubuntu amongst these people, encouraging them to at least find out more, and at best install Ubuntu onto their PC.
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== Advertisement Guidelines == Our target audience is very wide indeed. It includes people of all age groups and backgrounds. It includes people who may want to use Ubuntu for purely personal use, and those who wish to use it for business purposes. The range of Ubuntu Viral Videos submitted should reflect the variety of this target audience.
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== Key Messages == === Project Objectives ===
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=== Advertisement Guidelines ===

=== Key Messages ===

Project Description

Create a brief, memorable advertisement which encourages the viewer to find out more about Ubuntu.

Microsoft dominates the desktop operating system market. Many people don't even realise that there is an alternative to Windows and certainly aren't aware that there is a FREE alternative. An Ubuntu Viral Video should help increase the profile of Ubuntu amongst these people, encouraging them to at least find out more, and at best install Ubuntu onto their PC.

Our target audience is very wide indeed. It includes people of all age groups and backgrounds. It includes people who may want to use Ubuntu for purely personal use, and those who wish to use it for business purposes. The range of Ubuntu Viral Videos submitted should reflect the variety of this target audience.

Project Objectives

Key Messages

Discussion

ViralVideoCreativeBrief (last edited 2008-08-06 16:20:46 by localhost)