Research
Research
To be more effective with our communications, the UbuntuAdverts Team should understand more about with whom we are trying to reach and how we are trying to reach/communicate with them.
Weighing your words
Weigh your verbs and nouns with care. Please add to these from your experience.
Change = - Alternatives: Transition, Upgrade. (note that when you 'change' from Windows XP to Windows 7 it is an 'upgrade'. The fact that some of your peripherals will no longer work, and that there are huge differences does not appear to be 'Change').
'Transition' is neutral
Upgrade++
Simple +
Freedom +
Computer -
PC +
Linux is double negative --
'Ubuntu' is often an unknown word and invites some curiosity.
Current
What are the current user research projects, what are their goals, how are they being executed and what are their outcomes?
Name |
Overview |
Start |
End |
Results |
Research easy entry into Ubuntu from the mindset of the average Windows user. Aim is to pick a particular 'need' and to follow through whether this need can be met under Ubuntu, how easily and how successfully. |
December 2010 |
? |
? |
|
Tell us about your experience using Ubuntu. |
December 2010 |
? |
? |
The mailing list thread "Windows users switching to Ubuntu" is summarised in Research_summary.pdf
Here is an interesting report from Ed Bernard about teenagers taking to Ubuntu - food for thought: ed_bernard_rpt.pdf
Be encouraged: see http://www.comet.co.uk/p/Netbooks/buy-PACKARD-BELL-DOT-S-018-BLK-Netbook/652032#customerReviews
Resources
Email discussions amongst the UbuntuAdverts team members
Some suggestions for policy for discussion and comment: policy_suggestions.pdf