||<>|| == Info == * agenda: [[http://openetherpad.org/CWEOqS9RlF]] * [[https://wiki.ubuntu.com/UbuntuAdverts/Campaigns#In-progress]] * [[https://wiki.ubuntu.com/UbuntuAdverts/education]] * [[https://wiki.ubuntu.com/UbuntuDeveloperWeek]] * [[https://wiki.ubuntu.com/UbuntuAdverts/education]] * [[http://sitelogiq.com/ubuntu.com]] * [[https://wiki.ubuntu.com/UbuntuAdverts/training]] * [[https://wiki.ubuntu.com/UserDaysTeam/maverick]] * [[http://openetherpad.org/NvKm7neE1A]] * [[https://wiki.ubuntu.com/UbuntuAdverts/Meetings]] == full log == {{{ Feb 12 22:00:23 ready to chat? Feb 12 22:00:31 Hi everyone Feb 12 22:00:55 agenda: http://openetherpad.org/CWEOqS9RlF Feb 12 22:00:59 UndiFineD: ready to go? Feb 12 22:01:19 yup }}} === Team Leads === {{{ Feb 12 22:01:51 cool. let's start with #1 Feb 12 22:01:58 team leads :) Feb 12 22:02:08 just want to be clear on this Feb 12 22:02:14 we don't need a Media lead at the moment Feb 12 22:02:31 the leads are you guys, me, and cassidy, right? Feb 12 22:02:41 OK Feb 12 22:03:00 yes Feb 12 22:03:32 now the groups that they lead are Planning - barrydrake?; Creative - me?; Media - TBD... perhaps we should have 2 leads per group? Feb 12 22:03:54 so barrydrake and UndiFineD can take Planning and Cassidy and I can take Creative? Feb 12 22:04:14 Ok with me Feb 12 22:04:33 UndiFineD: sound good to you? Feb 12 22:04:35 yeah Feb 12 22:04:38 cool Feb 12 22:04:40 done :) Feb 12 22:04:54 let me just note that in the meeting notes... 1 moment please }}} === Current Campaigns === {{{ Feb 12 22:05:42 ok. #2. current campaigns. Feb 12 22:05:48 https://wiki.ubuntu.com/UbuntuAdverts/Campaigns#In-progress Feb 12 22:06:36 so there are 2 efforts at the moment if you will. at future meetings, we could talk about if there are other ideas for additional campaigns but lets just focus on the 2 for now Feb 12 22:06:59 campaign 1 - Education Feb 12 22:07:17 barry had a nice one about that this morning :) Feb 12 22:07:26 barrydrake has written some more detail on the purpose for this campaign Feb 12 22:07:26 cool Feb 12 22:07:36 Matt: I think you and I may have different perspectives on education. Feb 12 22:08:03 Educatin the educators really wants adding to my list Feb 12 22:08:22 barrydrake: sorry. i don't understand. Feb 12 22:08:43 Grow interest in Ubuntu among decision makers and users in education Feb 12 22:08:55 I think barry means, teach our community to promote to increase the community Feb 12 22:09:07 Yes Feb 12 22:09:16 ah. i see Feb 12 22:09:26 so more classrooms ? Feb 12 22:09:43 there is UDW comming Feb 12 22:09:45 The "Grow interest in Ubuntu among decision makers and users in education" bit is on top of what I'd put down so far Feb 12 22:09:46 coming Feb 12 22:09:58 hmm Feb 12 22:10:29 barrydrake: is that what you've captured at https://wiki.ubuntu.com/UbuntuAdverts/education ? Feb 12 22:10:40 * mattgriffin re-reads Feb 12 22:10:40 https://wiki.ubuntu.com/UbuntuDeveloperWeek Feb 12 22:10:53 matt: yes Feb 12 22:10:59 gotcha Feb 12 22:11:08 I prepared a 5 min promotion for SpeechControl Feb 12 22:11:40 maybe barry can do so for promotion Feb 12 22:11:54 Could do .... Feb 12 22:12:00 barrydrake: i think it needs a little bit more to the purpose. is there anything measurable... like increasing searches for 'ubuntu' on google or visits to www.ubuntu.com ? Feb 12 22:12:40 i realize we can't measure the actual # of people that transition to Ubuntu but something that we would use to know if this is a successful or unsuccessful campaign Feb 12 22:12:57 * mattgriffin always has trouble with the 'measurable' aspect of goal setting Feb 12 22:13:10 Not so far. I think the best successes I have seen are from personal contact. Educating community members to interact with non-geeks seems to be necessary Feb 12 22:14:14 barrydrake: what if we broke this up into multiple capaigns Feb 12 22:14:28 essentially having 1 campaign for each of your points at https://wiki.ubuntu.com/UbuntuAdverts/education Feb 12 22:14:33 s/points/parts Feb 12 22:14:38 It needs to be multiple Feb 12 22:14:43 cool Feb 12 22:15:53 I feel excited that PC Pro felt able to do what it dis Feb 12 22:16:19 Also, Click on BBC news tonight said not to be afraid of Linux! Feb 12 22:16:26 barrydrake: yeah. i read the results of their Ubuntu day. Feb 12 22:16:58 yeah. i've got to figure out a way to watch that Click episode from the US Feb 12 22:17:09 barrydrake: so let's do that.... we'll break this into 3 campaigns. i think the first is at a good point to start writing a creative brief Feb 12 22:17:41 It was offline - came back around 8.30 at : http://www.bbc.co.uk/programmes/b006m9ry Feb 12 22:18:00 barrydrake: ok. Feb 12 22:18:58 barrydrake: let's forget about my second campaign ("increase awareness of the positive ... ") at https://wiki.ubuntu.com/UbuntuAdverts/Campaigns#In-progress Feb 12 22:19:01 mattgriffin: does canonical monitor the websites better than google analytics ? Feb 12 22:19:08 like: what if we broke this up into multiple campaigns https://wiki.ubuntu.com/UbuntuAdverts/education Feb 12 22:19:11 The first campaign is happening already I think .... Feb 12 22:19:11 we already have some good stuff from your education wiki page Feb 12 22:19:22 http://sitelogiq.com/ubuntu.com Feb 12 22:19:36 heh Feb 12 22:20:26 you see, when people are linked from another page to ubuntu.com, you can see its effect on total pageviews Feb 12 22:20:56 UndiFineD: canonical uses google analytics to track visitors to all of the sites Feb 12 22:21:18 barrydrake: was your last message "The first campaign is happening already I think ...." Feb 12 22:21:19 ? Feb 12 22:21:36 Yes Feb 12 22:22:37 I'm thinking that the work that has been done so far is bringing results like PC Pro and Click to take more interest Feb 12 22:23:20 barrydrake: gotcha. i think it's a big goal and any activities toward accomplishing it would be positive Feb 12 22:23:44 barrydrake: and there's more that we could contribute toward that end Feb 12 22:24:02 We need to look to the community to go out with a marketing head on Feb 12 22:24:15 And that means educating them Feb 12 22:24:34 barrydrake: yes. and advising them on what are the most resonating things to convey to the target Feb 12 22:24:47 the 100 users project being one which might new attention Feb 12 22:25:02 in other words, not 'your OS sucks and drinks your blood' Feb 12 22:25:42 what will them shutup and listen :p Feb 12 22:25:51 barrydrake: but you already have some great research findings in that area :) Feb 12 22:25:54 And what NOT to do. I'm not up to doing this, but a YouTube video of an insufferable geek trying to kill off any interest a Windows user might have ... I might script that Feb 12 22:25:56 hmmm, me and missing words tonight Feb 12 22:26:09 hehe Feb 12 22:26:39 well i think the first campaign is to the point of being ready for the creative brief writing step Feb 12 22:26:51 Yes Feb 12 22:27:07 That's you and Cassidy Feb 12 22:28:06 i can certainly help but i'd prefer if the brief writing was done by the people that know the most about the consumer research - the planning team ;) Feb 12 22:28:13 barrydrake: are you okay with that? Feb 12 22:28:24 Yes .... Feb 12 22:29:10 yes but? or just yes? Feb 12 22:29:20 Yes, fine. Feb 12 22:29:25 cool Feb 12 22:29:38 so the second campaign... Feb 12 22:30:00 how about the second one on barrydrake's list: "Educating Windows users in their transition period after upgrading to Ubuntu" Feb 12 22:30:10 good compliment to the first campaign Feb 12 22:30:31 That's the stuff I'm working on under the training section Feb 12 22:30:51 do you feel we have the collection of all positive aspects ? Feb 12 22:31:32 Training: Hoping we can use the material as part of an online course with regular IRC tutorials Feb 12 22:31:33 barrydrake: ah cool. sounds like there's a lot of stuff available but not very well organized Feb 12 22:31:43 Not yet Feb 12 22:32:18 It's at : https://wiki.ubuntu.com/UbuntuAdverts/training Feb 12 22:33:36 As you can see, it is not far on yet! Need help. Feb 12 22:33:40 i wonder if what would resonate with the target of the first campaign would truly be training with modules. it might be too much for them to swallow. Feb 12 22:34:06 perhaps some bite-size training might be more effective Feb 12 22:34:34 like looking at the comments from the PC Pro results... looks like Evolution caused a lot of the problems but they figured out a lot of the rest Feb 12 22:35:04 maybe those tasks that they talked about might be good bite-size bits of training that would be more welcoming to new users Feb 12 22:35:18 Training: Maybe once they are on line with Ubuntu, it will give them what they need. Before that, the beginners Q&A stuff wants looking at. Feb 12 22:35:26 e.g., "Evolution in 5 easy steps" Feb 12 22:36:04 I think they'd have found thunderbird much easier than Evolution - but Yes training for Evolution required Feb 12 22:36:13 barrydrake: did you look at https://wiki.ubuntu.com/UserDaysTeam/maverick ? Feb 12 22:36:41 The big problem PC Pro had was synching with their cloud. Feb 12 22:36:42 cprofitt (charles) gave Switching from Windows Feb 12 22:37:21 i think bite-size training should be the focus of the campaign 2... i think that matches with the target that may be trying Ubuntu for the first time from a burned CD. Feb 12 22:37:49 Undi ... just looked at your link. I'll study that. Feb 12 22:38:03 mattgriffin: would that we suitable work to be integrated with ubuntu-tour ? Feb 12 22:38:27 UndiFineD: in my mind, i think it falls between ubuntu-tour and full documentation Feb 12 22:38:57 I helped on the -manual Feb 12 22:39:24 where ubuntu-tour would inform me that an application exists and docs would specify how to use every single feature... this campaign would result in how to do x, y, and z ... each in 5 steps Feb 12 22:39:48 something that might fit into a 2 min video or on a small pamphlet Feb 12 22:40:07 The docs are not suitable for transition from Windows, so yes. Feb 12 22:41:06 and it may need to pay homage to the user's existing Win knowledge... showing that in windows you did A ... in Ubuntu you accomplish the same thing with B Feb 12 22:41:17 Agreed Feb 12 22:41:37 that would be hard for me to write Feb 12 22:41:46 heh :) Feb 12 22:41:50 me too ;) Feb 12 22:41:52 ... I have not used windows in a long time Feb 12 22:42:05 so let's redefine the purpose of campaign 2 to fit that a bit better. i can take a stab at that Feb 12 22:42:11 I probably could, but my knowledge of Windows stops with XP Feb 12 22:42:24 UndiFineD: is campaign 2 something you could lead the Planning for? Feb 12 22:42:54 yes i think so Feb 12 22:43:03 UndiFineD: cool }}} === Milestones === {{{ Feb 12 22:43:23 so let's move on to #3 in the agenda. ok? Feb 12 22:43:29 OK Feb 12 22:43:59 milestones :) Feb 12 22:44:24 how about setting a milestone for barrydrake's creative brief for campaign 1 Feb 12 22:44:47 for the deliverable date Feb 12 22:44:57 barrydrake: what sounds reasonable to you? Feb 12 22:45:26 I have a busy week, but I'll go for doing it before next Saturday Feb 12 22:45:38 barrydrake: ok. cool Feb 12 22:47:20 UndiFineD: i can update the purpose of campaign 2 today. when do you want to deliver your creative brief? Feb 12 22:47:46 Undi's 'simple guides' need to cover only the main things Windows users will need to start - Internet, e-mail office etc etc Feb 12 22:47:54 +1 Feb 12 22:48:00 * Notify: MrChrisDruif is online (Ubuntu Servers). Feb 12 22:48:08 I can get something done tomorrow, the rest of the week I am working and have no time Feb 12 22:48:15 the PC Pro results from each employee is a great start of identifying those processes Feb 12 22:48:28 Great Feb 12 22:48:35 UndiFineD: np. want to target March 5? Feb 12 22:48:50 or Feb 26? Feb 12 22:48:52 yes, that seems doable Feb 12 22:49:00 which Feb 12 22:49:15 feb 26 is too soon for me maybe Feb 12 22:49:19 Ought to mention I'm in Vegas from 1st to 8th March and don't know what time or access I'll have Feb 12 22:49:19 cool Feb 12 22:49:24 I am involvled in so many projects :) Feb 12 22:49:35 barrydrake: omg... that's a long time to be in vegas! Feb 12 22:49:54 I have an ancient Aunt there Feb 12 22:49:56 you might have to rent a car and get out of town for a few hours Feb 12 22:50:01 ah :) Feb 12 22:50:10 Indeed. I hate Vegas Feb 12 22:50:17 haha Feb 12 22:50:30 UndiFineD: ok... target is March 5 Feb 12 22:51:41 so do we need a project manager for the team now? Feb 12 22:51:55 for ? Feb 12 22:52:32 ensuring that we're meeting milestones? Feb 12 22:52:55 no, I could use a secretary though :P Feb 12 22:53:22 :) ok ... no project manager Feb 12 22:53:32 I thought Cassidy fitted into the main leadership role, but don't see much of him Feb 12 22:53:57 barrydrake: yeah. me neither. i'll try to catch up with him about that and item #4 Feb 12 22:54:00 on the agenda Feb 12 22:54:15 I have not heard from him at all Feb 12 22:54:27 and he is on my gmail Feb 12 22:54:30 gtalk Feb 12 22:54:57 i'll stalk him }}} === Next Meeting === {{{ Feb 12 22:55:31 so agenda item #5 Feb 12 22:55:54 i've added a few items to this list. what else needs to be added to the agenda for next week's meeting? Feb 12 22:56:33 I'll do a bit of tidying, but I'm not sure about some of the older items. Matt - can you strip those out? Feb 12 22:57:02 barrydrake: yeah. there are probably some old items to add but a lot to throw away Feb 12 22:57:31 Teams and leadership, with request to find folk to help in each area Feb 12 22:57:39 old agenda - http://openetherpad.org/FT2qeUMiaC Feb 12 22:58:11 I suggest to start with a new one and only copy what is important Feb 12 22:58:24 UndiFineD: +1 Feb 12 22:58:39 Would be good Feb 12 22:58:54 http://openetherpad.org/NvKm7neE1A Feb 12 22:59:09 including what is needed from todays Feb 12 23:01:33 UndiFineD: not sure what you mean Feb 12 23:01:43 UndiFineD: ah Feb 12 23:01:47 i understand :) Feb 12 23:01:55 :) Feb 12 23:02:51 depending on popularity / votes I might get a more frontal position in UBT and the dutch loco Feb 12 23:03:45 I have a few members of our loco talking to manufacturers and stores Feb 12 23:03:49 UndiFineD: cool Feb 12 23:05:43 One of the manufacturer's I've bee working towards is now getting it's forums bombarded by folk from the loco asking the right questions! Feb 12 23:05:53 haha... nice! Feb 12 23:06:56 For me this is a learning curve. What works? What doesn't? Feb 12 23:07:38 well, I think it is also great for them suddenly see an interest from the community Feb 12 23:08:00 It will make a difference. It's just a casr Feb 12 23:08:22 sorry, case of someone coordinating the effort Feb 12 23:09:49 ok. any other things you'd add to the agenda for next week's meeting? Feb 12 23:10:42 hmmm, I cant think of any Feb 12 23:10:47 If I think of anything later I'll put it up there. Seems OK to me Feb 12 23:10:51 cool Feb 12 23:10:54 probably due to 4 meetings tonight Feb 12 23:10:58 haha Feb 12 23:11:05 dedicated :) }}} === Cleaning up the Wiki === {{{ Feb 12 23:11:12 ok... #6 Feb 12 23:11:19 saturday evening is always fully booked Feb 12 23:11:46 if you guys don't mind, i'd like to do a bit of clean/re-org to https://wiki.ubuntu.com/UbuntuAdverts/ Feb 12 23:12:09 okay with you? Feb 12 23:12:23 Cleanup - I'd be worried about getting rid of stuff I shouldn't - Ok if you do it. Feb 12 23:12:28 yeah what would you like to do with it Feb 12 23:13:27 less deleting stuff ... more about how the links to the sub-pages are displayed ... and reducing the size of the "Ubuntu Advertising Team" image ;) Feb 12 23:13:49 I think the front page is the main thing that needs a complete makeover. Much of the linked pages are OK Feb 12 23:14:00 yeah Feb 12 23:14:16 we could use a nice header like UBT has Feb 12 23:14:38 UndiFineD: yeah. i can make one of those. i'm pretty good with MoinMoin Feb 12 23:14:58 alright, but show me how, Id like to learn that Feb 12 23:15:16 UndiFineD: cool. will do Feb 12 23:15:36 When you go through the links, put me to work on any text that wants tidying Feb 12 23:15:49 barrydrake: ok Feb 12 23:17:08 final item. barrydrake: i passed along the bcs.org info to my colleagues at Canonical Feb 12 23:17:42 Great. I thing the second meeting is quite important. Any chance of someone going? Feb 12 23:17:44 Canonical's head of Legal is aware of the org and i think has some participation. thanks for passing along Feb 12 23:18:29 not sure if someone specifically will be in attendance but they're aware of the event Feb 12 23:18:58 This is where we need someone from each loco passing on info so we know what's happening Feb 12 23:19:01 they might be there... to be honest, i accidentally deleted the response from our head of Legal :( Feb 12 23:19:23 heh Feb 12 23:20:27 Ah well, think I'm going to say g'night folk. Feb 12 23:20:33 * mattgriffin searches my email 1 more time Feb 12 23:21:37 ok... that's all. thanks guys. have a great rest of your weekend and see you next week Feb 12 23:21:49 thanks matt and barry Feb 12 23:21:51 G'night all Feb 12 23:22:00 night :) Feb 12 23:22:46 fyi... i'm updating https://wiki.ubuntu.com/UbuntuAdverts/Meetings with info about our next meeting Feb 12 23:22:54 :) Feb 12 23:26:23 is there a website that keeps a lot of the chats in this room? Feb 12 23:27:58 no I have personal logs that I convert Feb 12 23:28:05 xchat Feb 12 23:28:06 ok Feb 12 23:28:36 want tonights up there ? Feb 12 23:29:12 nah. i was going to send it to cassidy Feb 12 23:29:39 can you export as a .txt and send it out to barry, me and cassidy? Feb 12 23:30:13 yeah Feb 12 23:30:22 well maybe put it up at https://wiki.ubuntu.com/UbuntuAdverts/Meetings Feb 12 23:30:28 I resized the image :P Feb 12 23:30:29 might as well share with everyone Feb 12 23:30:39 hooray! Feb 12 23:30:46 there is nothing secret or painful Feb 12 23:31:04 i think it could be a bit bigger Feb 12 23:31:46 cool }}}