Ubuntu Wiki

Campaigns in progress

The purpose is to:

• Grow interest in Ubuntu among decision makers and users in education - barrydrake: this is my (mattgriffin) guess at the goal. you may have something else in mind.
• Increase awareness of the new features in Ubuntu 11.04

Campaign ideas

These are ideas for campaigns that the Ubuntu Adverts team may choose to work on. The purpose is to:

• Grow the number of Ubuntu users in a specific geography
• Get existing Ubuntu users involved with writing bugs
• Promote the benefits of Unity
• Get people interested in the Ubuntu font and to install and use it on their machine running any OS
• Promote the benefits of managing and experiencing your media using Ubuntu
• Get people to write apps for Ubuntu Software Center
• Discover the wonderful apps in Ubuntu Software Center
• Get more designers to participate in the backgrounds contest for each release
• Promote Ask Ubuntu and get more people to think of it as one of the first places they go for support (and to help others)
• 11.04 launch
• Increase trial usage (USB stick boot) of Ubuntu
• Improve consumer confidence that their printer/scanner/music player will work with Ubuntu without problems

• Promote Software Center and new features for 11.04 - ratings, reviews, OneConf

• Promote new features in Ubuntu One for 11.04
• Encourage empathy for Windows users - one example is to think of Win users as like hoarders whose OS experiences negatively impact their relationships