Campaign 1: Education

Educating Windows users in understanding what Ubuntu could mean for them

Windows users often don't realise that there is a choice. They may have heard of the Mac, but that may be all. If they have heard of Linux, they know it is strictly for geeks. Demonstration is the best way. There are people in our local UbuntuUK group who get free table space at computer fairs. It may be possible to carry out demos in stores. We should look into those possibilities more widely.

General pointers

The research page has some useful helps gained from feedback. See: https://wiki.ubuntu.com/UbuntuAdverts/Research

Creative Briefs

Creative briefs for this campaign.

Creative Brief A

Creative Teams

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