education
Ubuntu - the education process
There are three separate parts to this:
Educating Windows users in understanding what Ubuntu could mean for them
Windows users often don't realise that there is a choice. They may have heard of the Mac, but that may be all. If they have heard of Linux, they know it is strictly for geeks. Demonstration is the best way. There are people in our local UbuntuUK group who get free table space at computer fairs. It may be possible to carry out demos in stores. We should look into those possibilities more widely.
Educating Windows users in their transition period after upgrading to Ubuntu
I have made a start on a wiki for this purpose: https://wiki.ubuntu.com/UbuntuAdverts/training One problem here is that the existing documentation and forums are inaccessible to Windows users. One such person told me that she was looking at a foreign language.
Educating manufacturers and suppliers
This is likely to be the most difficult aspect of the operation. I have been pursuing this in the UK with very limited success so far. One major problem is the continual changing of chipsets in Laptops - often within the same model. One manufacture I spoke with has reluctantly withdrawn the Laptop range they used to supply because of this.
General pointers
The research page has some useful helps gained from feedback. See: https://wiki.ubuntu.com/UbuntuAdverts/Research
Creative Briefs
Creative briefs for this campaign.