UbuntuIsEasy
|
Size: 2579
Comment:
|
← Revision 8 as of 2011-06-25 17:15:01 ⇥
Size: 1964
Comment:
|
| Deletions are marked like this. | Additions are marked like this. |
| Line 7: | Line 7: |
| == Details == This campaign will publicize existing (or newly created) resources that sit between a product tour and full documentation. They might be called '''quickstart guides''' or '''5 steps to program x'''. Community resources (i.e., [[http://askubuntu.com/|Ask Ubuntu]]) were helpful to the PCPro team so they should also be highlighted. Some metrics that we could use to measure the success of this campaign are: * increased participation at Ask Ubuntu and the types of questions asked * file download activity if PDF quickstart guides are created * tbd based on media selected '''Focus applications''' * Web browser * Office * Paint * Calculator * Sound recording * Media player - music * Media player - video * Burn a CD |
== Research == [[/Research|Research]] background for this campaign. |
| Line 29: | Line 12: |
| {{{ Why are we advertising? |
'''Why are we advertising?'''<<BR>> |
| Line 33: | Line 16: |
| Who are we talking to? | '''Who are we talking to?'''<<BR>> |
| Line 36: | Line 19: |
| What do they currently think? | '''What do they currently think?'''<<BR>> |
| Line 39: | Line 22: |
| What would we like them to think? | '''What would we like them to think?'''<<BR>> |
| Line 42: | Line 25: |
| What is the single-most persuasive idea we can convey? | '''What is the single-most persuasive idea we can convey?'''<<BR>> |
| Line 45: | Line 28: |
| Why should the audience believe it? | '''Why should the audience believe it?'''<<BR>> |
| Line 48: | Line 31: |
| Are there any creative guidelines? * Follow Canonical brand guidelines * Should compliment campaign 1 (getting Windows users to just try ubuntu) |
'''Are there any creative guidelines?'''<<BR>> * Follow Canonical brand guidelines<<BR>> * Should compliment campaign 1 (getting Windows users to just try ubuntu)<<BR>> |
| Line 52: | Line 35: |
| }}} |
This campaign will support Campaign 1. The inspiration was PCPro's experiment of switching to Ubuntu for a day.
Goal
The goal of this campaign is to help Windows users that are testing out Ubuntu to easily get up and running quickly doing the things that they do most frequently.
Research
Research background for this campaign.
Brief
DRAFT. Please send comments to MattGriffin.
Why are we advertising?
To convey to Windows users that Ubuntu is easy to learn.
Who are we talking to?
People who use Windows at home
What do they currently think?
I know my way around Windows so why should I learn something new? I finally got my computer to work with my new phone and I just want to type some documents, read my email, get on Facebook, share photos, chat, and play a few games.
What would we like them to think?
Whether it’s using the web for social networking, writing a document, or managing a photo collection, Ubuntu is actually very easy and a joy to use for the things I do every day.
What is the single-most persuasive idea we can convey?
Ubuntu is easy and a joy to use. Just like modern smartphones, it's designed for anyone to use.
Why should the audience believe it?
They'll get up and running quickly and won't miss a single message or photo from their friends. Ubuntu supports all of the services that they use every day like email, chat, and Facebook and their documents, music, and other files are even compatible.
Are there any creative guidelines?
* Follow Canonical brand guidelines
* Should compliment campaign 1 (getting Windows users to just try ubuntu)
* Adverts should ideally support multiple languages
UbuntuAdverts/Campaigns/UbuntuIsEasy (last edited 2011-06-25 17:15:01 by 99-181-54-150)