UbuntuIsEasy
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| I used XXX in windows is there something available for Ubuntu ? yes there is! In Ubuntu we use YYY to do this. |
This campaign will support [[../education|Campaign 1]]. The inspiration was [[http://www.pcpro.co.uk/blogs/2011/02/11/running-pc-pro-on-ubuntu-the-verdict/|PCPro's experiment of switching to Ubuntu]] for a day. |
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| == Step 1. Find programs to your liking == | == Goal == The goal of this campaign is to help Windows users that are testing out Ubuntu to easily get up and running quickly doing the things that they do most frequently. == Details == This campaign will publicize existing (or newly created) resources that sit between a product tour and full documentation. They might be called '''quickstart guides''' or '''5 steps to program x'''. Community resources (i.e., [[http://askubuntu.com/|Ask Ubuntu]]) were helpful to the PCPro team so they should also be highlighted. Some metrics that we could use to measure the success of this campaign are: * increased participation at Ask Ubuntu and the types of questions asked * file download activity if PDF quickstart guides are created * tbd based on media selected '''Focus applications''' * Web browser * Office * Paint * Calculator * Sound recording * Media player - music * Media player - video * Burn a CD == Brief == ''DRAFT.'' Please send comments to MattGriffin. |
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| Describe searching in Ubuntu Software Center | Why are we advertising? To convey to Windows users that Ubuntu is easy to learn. Who are we talking to? People who use Windows at home What do they currently think? I know my way around Windows so why should I learn something new? I finally got my computer to work with my new phone and I just want to type some documents, read my email, get on Facebook, share photos, chat, and play a few games. What would we like them to think? Whether it’s using the web for social networking, writing a document, or managing a photo collection, Ubuntu is actually very easy and a joy to use for the things I do every day. What is the single-most persuasive idea we can convey? Ubuntu is easy and a joy to use. Just like modern smartphones, it's designed for anyone to use. Why should the audience believe it? They'll get up and running quickly and won't miss a single message or photo from their friends. Ubuntu supports all of the services that they use every day like email, chat, and Facebook and their documents, music, and other files are even compatible. Are there any creative guidelines? * Follow Canonical brand guidelines * Should compliment campaign 1 (getting Windows users to just try ubuntu) * Adverts should ideally support multiple languages |
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== Step 2. Installation == {{{ Describe installation in Ubuntu Software Center To install YYY }}} == Step 3. Configuration == {{{ Describe configuration of program YYY. Sometimes this is done within the program, other times it requires manual adjustment elsewhere }}} == Step 4. Converting XXX to YYY == {{{ Describe how someone would extract, transform and load their existing information from program XXX. }}} == Step 5. Working with YYY == {{{ Describe how to work with program YYY }}} |
This campaign will support Campaign 1. The inspiration was PCPro's experiment of switching to Ubuntu for a day.
Goal
The goal of this campaign is to help Windows users that are testing out Ubuntu to easily get up and running quickly doing the things that they do most frequently.
Details
This campaign will publicize existing (or newly created) resources that sit between a product tour and full documentation. They might be called quickstart guides or 5 steps to program x. Community resources (i.e., Ask Ubuntu) were helpful to the PCPro team so they should also be highlighted.
Some metrics that we could use to measure the success of this campaign are:
- increased participation at Ask Ubuntu and the types of questions asked
- file download activity if PDF quickstart guides are created
- tbd based on media selected
Focus applications
- Web browser
- Office
- Paint
- Calculator
- Sound recording
- Media player - music
- Media player - video
- Burn a CD
Brief
DRAFT. Please send comments to MattGriffin.
Why are we advertising? To convey to Windows users that Ubuntu is easy to learn. Who are we talking to? People who use Windows at home What do they currently think? I know my way around Windows so why should I learn something new? I finally got my computer to work with my new phone and I just want to type some documents, read my email, get on Facebook, share photos, chat, and play a few games. What would we like them to think? Whether it’s using the web for social networking, writing a document, or managing a photo collection, Ubuntu is actually very easy and a joy to use for the things I do every day. What is the single-most persuasive idea we can convey? Ubuntu is easy and a joy to use. Just like modern smartphones, it's designed for anyone to use. Why should the audience believe it? They'll get up and running quickly and won't miss a single message or photo from their friends. Ubuntu supports all of the services that they use every day like email, chat, and Facebook and their documents, music, and other files are even compatible. Are there any creative guidelines? * Follow Canonical brand guidelines * Should compliment campaign 1 (getting Windows users to just try ubuntu) * Adverts should ideally support multiple languages
UbuntuAdverts/Campaigns/UbuntuIsEasy (last edited 2011-06-25 17:15:01 by 99-181-54-150)