Research

Revision 1 as of 2011-06-25 16:46:15

Clear message

Ubuntu Is Easy

Campaign Research

This is a work in progress and will be populated prior to the first creative briefing.

Misc

This campaign will publicize existing (or newly created) resources that sit between a product tour and full documentation. They might be called quickstart guides or 5 steps to program x. Community resources (i.e., Ask Ubuntu) were helpful to the PCPro team so they should also be highlighted.

Some metrics that we could use to measure the success of this campaign are:

  • increased participation at Ask Ubuntu and the types of questions asked
  • file download activity if PDF quickstart guides are created
  • tbd based on media selected

Focus applications

  • Web browser
  • Email
  • Office
  • Paint
  • Calculator
  • Sound recording
  • Media player - music
  • Media player - video
  • Burn a CD