Marketing

Revision 31 as of 2006-06-16 17:18:38

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Events

Software Freedom Day

[http://www.softwarefreedomday.org Software Freedom Day] is on 16 September 2006. [http://wiki.softwarefreedomday.org/teams/europe/uk Take a look] to see if your area is represented. If not, and you feel like doing anything for it - no matter how small-scale - why not [http://wiki.softwarefreedomday.org/teams create a page] on SDF for your area! Sometime soon they will be accepting requests for promotional materials.

LUGRadio Live

Contact: JohnLevin

[http://www.lugradio.org/live LUGRadio Live] is on 22-23 July 2006.

Obtaining CDs to Hand Out

ubuntu-uk.org

Draft List of Locations for Install/Launch/WEBcast/Podcast Parties

Requirements:

  • Active Internet Connection

London (Outside Congestion Zone)

Location

Location Type

Address

Nearest Tube

Internet Connection

Free

[http://www.walkabout.eu.com/010/WIFIN/intro.html Walkabout]

Bar

Finchley Road

Finchley Road

Yes

Yes

Please feel free to add to this list!

Task List

  • Creation/obtaining of Ubuntu 6.06 Marketing Powerpoint presentation/video in order to use as valuable sales tool. If there isn't any available from Ubuntu, we should start creating the text and layout here--> [:UKUbuntuPresentation].

[:GeemanUK]: Btw guys listen to this- perfect backing track to any video/presentation about ubuntu.. http://www.podsafeaudio.com/jamroom/bands/1101/Love_Revolution.php

SteveSmith: Cool music, is it free content? As in, are we allowed to add it to something and re-upload it? Also the Nelson Mandella video that comes up on the live CD might be quite good to show some of the spirit behind Ubuntu.

[:GeemanUK]: I think its a creative common license so we are all ok to put it in presentations etc. Ubuntu has some presentations on the wiki already here: https://wiki.ubuntu.com/Presentations. We should look to create our own one, however these should serve as a good basis. Please can you guys look through them and decide which would be the most appropriate to use for sending to press and which would be most appropriate for marketing to education authorities.

SteveSmith: By sending to press, do you mean as in sending out press-release type things? If so, is a presentation really the best thing? Wouldn't a single A4 sheet be more appropriate?

[:GeemanUK]: A single A4 sheet is only part of the equation. With Press Releases you always have supporting material. Most reporters, will usually need more information. I think if we create a localised UK version of the presentation, it will be really useful to getting the point accross to them.

SteveSmith: Ah, I see. Still, would a busy reporter really bother putting a disc in a computer or would it be better for that "presentation" to be paper-based?

[:GeemanUK]: Lets give them the following options: 1. Paper based(or PDF download) 2. Cd Based(may incure shipping charges, so no sure) 3. Hosted on website in flash(I have software that turns powerpoint into flash) 4. Google video hosted on googles site:(I can turn ppt into avi and upload) We only need one powerpoint paper presentation and can generate the rest from it really easily.

SteveSmith: I like the idea of web-based: e-mail them the link and it's there, and I think that is what we're doing with [:UKTeam/GetUbuntu]. I'm not a big fan of Flash; beautiful as it can be, if you haven't got the plug-in you see nothing, it eats bandwidth and correct me if I'm wrong but screenreaders will read nothing for it! Despite my (possibly unhealthy :-P) obsession with Google I'm not convinced Google Video is the way to go; if we have too many multiple formats of the same file then if we want to change anything we'll have to be careful to keep everything up to date. If we then create an OpenDocument factsheet that we can print, with the same information but formatted nicely for paper. Word-processed would be best in my view; presentations are meant for full-screens and as such don't read as well and look as good squashed onto paper.

  • Find at least 5 seperate places we can use to host webcast/podcast/launch/press parties.

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