Ubuntu Wiki

Marketing Team

The Marketing Team's primary objective is to fix [http://launchpad.net/malone/bugs/1 Bug #1] by promoting Ubuntu through traditional and non-traditional marketing activities.

Scope

• The Marketing Team is responsible for all aspects of Marketing the Ubuntu distibution and liasing with all related teams, both upstream and downstream. The aims of the team are to:
  • Provide a unified front to enable the proliferation of the Ubuntu distribution, inclusive of all marketing activites
  • Creatively advocate and positively promote the Ubuntu distrbution on behalf of the Ubuntu community
  • Understand and respond to the requirements for individuals intersted in migrating to the Ubuntu distrbution
  • Understand the need to find zero- and cost-effective awareness strategies that allow for unlimited scalability
  • Provide resources that enable postive and accurate press coverage with a long reach
  • Develop long-standing stakeholder relationships that encourage open dialogue and deeper understanding
  • Remain approachable by all members of the general public, regardless of technical ability
  • Remain an 'open' team, understanding that a perfect marketing team recognises that all users are potential advocates
  • Be prepared to change and mould to the waves of market forces whilst resolute in our founding principles
  • Respect and incorporate the views of the one another, the FOSS and Ubuntu community, Canonical Ltd and all users
  • Ensure professionalism and Quality of Service at all times

Projects

This is a list of proposed projects / sub-teams for further development. Please add your name to the list as a member or contact us if you would like to get involved. We are looking for Project Managers and Team Members:

• Project	Brief	Project Lead
  Brainstormers	A fast-paced environment for free thinkers to explore ideas	-
  Flash Postcards	Fun Ubuntu postcards to spread the word	-
  Industry Interface	To lever commercial Linux software development	LloydHardy
  New User Literature	Intro to ease of migration	LloydHardy
  Researchers	Research group which collates required information	-
  Speaker Literature	QoS guide for speakers	LloydHardy
  Ubuntu Day Kit	A marketing day kit	-
  Ubuntu People	A one-touch contact point for conference delegates	LloydHardy
  -
  UbuntuMarketing	Use as resource, update, re-organise and centralise team	-
  BreezyMarketing	Use as resource, update, re-organise and centralise team	-

We will expand each of these projects as they develop and request approval from the CC as they mature.

Liason

To expedite communication bewteen the Marketing Team and external influences, a Member has been assigned as a Liason Officer to each group / discipline:

• Role	Liason Officer
  Local Team Liason	-
  Art Team Liason	-
  Documentation Team Liason	-
  Canonical Liason	LloydHardy

Members

If you are interested in becoming a member of the team, please put your name on the list below and sign up for the mailing list. We welcome all members, at all levels of skills and commiment to be assigned to a variety of new and established projects:

• [mailto:11811@eircom.net Lloyd Hardy]. Ireland (MarketingTeam Coordinator)

Mailing List

Please sign up for the [http://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing ubuntu-marketing] mailing list.

Resources

• UbuntuAtConferences

• [https://wiki.ubuntu.com/Presentations Presentations]

• [http://www.ubuntuforums.org/showthread.php?t=73132 Marketing Ubuntu Original Thread]

CategoryUbuntuTeams