UbuntuViralVideos
|
Size: 1504
Comment:
|
Size: 1526
Comment: edited for clarity
|
| Deletions are marked like this. | Additions are marked like this. |
| Line 11: | Line 11: |
| Given that Mozilla has already done this and that replicating work is often daft, it'd be a good idea to get in touch with Mozilla to see if any code is available to do this. It'd also be great to draw upon Mozilla's experience of this type of project to see how successful it is. | Given that Mozilla have already done this, and replicating work is often daft, it'd be a good idea to get in touch with them to see if any code is available that may be helpful to us. It'd also be great to draw upon Mozilla's experience of this type of project to see how successful it is. |
| Line 15: | Line 15: |
| || 1) Contact Mozilla to see if the code used in Firefox Flicks is available and gain experience about the concept || ChrisRowson || In Progress || 10 Aug 07 || | || 1) Contact Mozilla to see if the code used in Firefox Flicks is available and gain experience about the concept || ChrisRowson || In Progress - Email Sent || 10 Aug 07 || |
Outline
The idea is to raise the brand awareness of Ubuntu by using the power of [http://en.wikipedia.org/wiki/Viral_marketing viral marketing]. Given the success of the [http://www.firefoxflicks.com Firefox Flicks] campaign it may be wise to learn from Mozilla and use Firefox Flicks as a template for our project.
The structure of this idea will follow a similar line to Firefox Flicks. Contributers will be able to submit short films advertising Ubuntu where they will then be voted upon by site visitors.
Examples of Viral Marketing
As it happens, The Times has a pretty good article called 'The top ten viral ad campaigns'. [http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2138718.ece Check it out], and watch some of the videos. As it says in the writeup "The ideal campaign is edgy, surprising, original, erotic and emotional – and taps into popular culture."
Planning/Ideas
Liaise with Mozilla
Given that Mozilla have already done this, and replicating work is often daft, it'd be a good idea to get in touch with them to see if any code is available that may be helpful to us. It'd also be great to draw upon Mozilla's experience of this type of project to see how successful it is.
Tasks
Task Description |
Assigned to |
Status |
Updated |
1) Contact Mozilla to see if the code used in Firefox Flicks is available and gain experience about the concept |
In Progress - Email Sent |
10 Aug 07 |
Comments
MarketingTeam/Projects/UbuntuViralVideos (last edited 2010-12-07 13:45:56 by 135)