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Idea Pool
Share your thoughts with the world and we will together materialize them.
Global Material Recollection
As we know SU has a page where we collect material from all places. Right now we are doing this process manually, but If we could somehow get this process "automatized" it would be great so we can continue our work.
Actors
LoCo teams marketing/material/artwork/events/campaign contact
- Marketing/SU team
Work flow
Material gets compiled by the LoCo teams in their respective pages:
- Include this pages/subpages into our compilation page for easy access and pull out of ALL material
Process
Take contact with all LoCos worldwide and ask for some help
- Invite marketeers and entusiast to collect Ubuntu marketing material in their language
Frequency
If we do it right once, the next time will be under different and more manageable circunstances (in SpreadUbuntu DIY site, Database and LP backend)
Campaigns
Have frequent and easy to implement campaigns related to our release cycle and other worldwide events related to FLOSS driven from the site taking advantage of our community structure. This can easily e achieved by using a microsite approach in the spirit of www.spreadubuntu.com/campaignname
Actors
- Marketers
LoCo Teams
- Marketing of Ubuntu in their local area and within their and other teams and communities they are part of.
Give feedback to the MarketingTeam through LP & BRainstorm
- Give back local material used under campaigns. Add links to a Local Page (MaterialPOP) on the wiki for easy tracking
- Other Teams
- Organizing all existing relevant marketing resources/Material for the actual campaigns
- Adding and maintaining marketing material for all Ubuntu Teams
- Core Team
- Organize, plan and coordinate the campaigns towards the rest of the Ubuntu Community
- Evaluate the reach of the campaign, based on:
- Visitor data from the site (Analytics)
- Response from the blogosphere, media coverage
- Outreach of the activity within the community (how many teams where involved)
- Designers
- Creating/changing marketing material for different events
- CReating the visual concept for every campaigns microsite
- Translators
Translate relevant marketing material appropiate to needs voiced by worldwide LoCo Teams
Work flow
Process
Frequency
Viral Marketing
The idea is to make it simple for marketers out there to get access to the material ASAP after the material is available and have an easy way to upload changes (translations, improvements). We need, of course, several steps to get this done. 
Image taken from http://www.oezratty.net/ - Opinions Libres
Actors
- Marketers
- Marketing of Ubuntu in their local area and within their and other teams and communities they are part of.
- Organizing all existing marketing resources
- Adding and maintaining marketing material for all Ubuntu Teams
- Designers
- Creating/changing marketing material for the Ubuntu Community
- Translators
- Translate all marketing material
- Publishers
- May be the marketers themselves. People printing the material and make it available for the marketers or posting it locally themselves.
Workflow
Marketers to SpreadUbuntu Team
Marketers look to the Marketing Team site (SpreadUbuntu) looking for needed material for Local activities
Marketers make availble material through an easy SpreadUbuntu looking for needed material for Local activities
SpreadUbuntu Site Team
- Check availability of material for events or campaigns (Globally)
- Add existing material to the site, or
- Create new material together with the Marketers and the Design/Artwork Team
Help Marketers to find/add marketing material by making it simple for them to search for it in the SpreadUbuntu Site
- Make adding new resources easy
- Localizing existing material for wider use
- Qork with Designers and Translators
- Check availability of material for events or campaigns (Globally)
SpreadUbuntu Marketing Team
- Creating campaigns and looking for events globally
- Helping in the QA process to make the content of marketing material fill its purpose
- Designers to Spread Ubuntu
- Use their abilities to create marketing material together with the global Ubuntu community
- Help change/adapt old material to new events/campaigns/languages
- Translators
- Work with designers to localize marketing material
Process
- Compilation of Material
- Making material available
- Quality Assurance
Frequency
- Once a month or every two months material
Translation workflow
There is a discussion in Launchpad at the moment to fin a better way to interact with upstream translators. We will deal with *lots* of upstream translators in DIY and should have a plan for this. See more here:
Actors
Work flow
Process
Frequency
Organic Groups
Organic Groups is a Drupal module that associates content with one or more groups. The result is that members of groups can coordinate and communicate in a channel that is clear of other chatter and focus on a goal. Each content is not necessarily private to the group - it can be viewed in a global stream, or found through the groups main page by any other members.
Global stream on Drupal: http://groups.drupal.org/
- - Our global stream will likely be the marketing materials. However, we could also create a "help wanted" stream or anything else. Groups can create many content types.
Specific group on Drupal: http://groups.drupal.org/design-drupal
- - Notice how there are many different content types in the group. Wiki's, Polls, Events, News, and discussions. We do not have to have all of those, and can make our own.
Organic Groups can simply provide a nice staging area for users of a specific language.
We can make it so new users are automatically a member of their LoCo through the launchpad team module. http://blog.launchpad.net/cool-new-stuff/new-launchpad-plugins-for-drupal
Essentially, organic groups could replace almost entirely the need for LoCo's to create their own websites.
Idea Template
Actors
Work flow
Process