Marketing

Differences between revisions 7 and 8
⇤ ← Revision 7 as of 2007-06-16 21:29:13 →
Size: 3034
Editor: user-0c6s66t
Comment:
← Revision 8 as of 2007-06-16 21:37:48 → ⇥
Size: 3014
Editor: user-0c6s66t
Comment:
Deletions are marked like this. Additions are marked like this.
Line 41: Line 41:
Please feel free, once the team is established, to edit this as you wish. Please feel free to add your ideas to this wiki page:

Florida Marketing Team

Welcome

Add your name to this list if you wish to help with the Marketing Team. In this case the term "Marketing" includes anything that is related to getting Ubuntu out there. We need all the Graphic Artists, Copy Writers, Sales People, Freelancers and Business Owners to get together on this team.

According to "Distowatch.com" (as of June 16, 2007) the most popular Linux Distribution out there is Ubuntu. Ubuntu is Number One on their list of over 350 other Linux Distributions. Now lets all help keep it that way !

Our Mission

Our mission is to get people to use Ubuntu/Linux as a realistic computing solution that will meet their everyday computing needs.

Objectives

The most important thing not to do when talking about Ubuntu is to scare people away by assaulting them with meaningless technical jargon or other silly terminology.

Also stay on the positive side by talking about the benefits of Ubuntu over other operating systems. Also don't be afraid to let people know that Ubuntu will "Play Well" with other operating systems. Since there is going to be a transition and validation period required during the conversion to Ubuntu for anyone who is in business.

People are going to understand that there will be some kind of learning curve with Ubuntu and that there will be a few problems along the way. Qualified people are out there to help them with these issues, and that is how a lot of people in the computing trade make a living.

Promoting Ubuntu

If you are in business, you are a salesmen. If you work for "the man" you may think that you don't have to sell anything, but you can be sure that your boss does. Especially, when he has to justify keeping you around to "the man".

If you want people to start to do something new, they have to be sold on the idea. Regardless of if there is a required exchange of consideration [i.e. money] for the product. Therefore, just because Ubuntu is free doesn't mean that you don't have to sell it. Some of the most widely used distributions of Linux require that people pay for them and they are still considered "free software" under the GNU license.

Free Software

"Free Software" has nothing to do with how much it costs, it has to do with freedom. The freedom to use, modify, improve, compile, customize and even charge money for it.

The term "Open Source" was invented to replace the term "Freeware" since people sometimes are afraid of things that are "Free". Many times the word "Free" is used as a leader to get people to buy something that they don't really need.

Ubuntu is actually free and we all hope that it will stay that way, even if "How Can it be Free" is one of the questions that a lot of people will ask when you give them a Live CD.

Sign Up Here

Idea Page

Please feel free to add your ideas to this wiki page:

FloridaTeam/Marketing (last edited 2009-03-31 18:59:34 by cse-211-g14)